As entrepreneurs we all have to write – E-Zine articles, web pages, emails, ads, even scripts for seminars. And with Internet marketing, there’s a constant demand for fresh, engaging content all the time. Yes, all the time.

Only you don’t always feel so fresh and engaging when you’re writing – so what do you do? What happens when you’re up against an E-Zine deadline, and you’re stuck – you can’t think of anything interesting to share with your subscribers.

We’ve all been there. Hey, I’m kind of stuck right now so I decided to write this article on what to do when you hit a writing block. Great topic, huh?

By the way, I’m on an airplane right now and we’re flying over the mountains. There’s snow way down below and it looks the same as the clouds. But I digress…back to our topic….

First of all, you must resist the urge to shift your attention to other things, things that are easier to think about than your writing project. Notice how tempting email and Facebook get. Don’t let yourself go there. Turn them off and close your Internet browser window.

Luckily, I’m on an airplane and I can’t go online at the moment. You should try this sometime: automatic mid-air writing retreat.

Now, here are some handy things you can do to get your creative juices flowing.

1. Get present. Notice what’s going on around you. Write about the details of your surroundings using your senses. What do you smell? What do you see? What do you hear? This may end up being your article intro. Or not. But it gets you going. See how I did this in the beginning section of today’s E-Zine.

2. Review the current events of your life. Chances are, something interesting has been happening to you lately. In fact, a person, event, theme or weird experience has come up, and you’re supposed to learn from it. It’s there to provide an inspirational a-ha for you and your readers. Notice what realizations you’ve been having and ask yourself – is this related to what I teach my clients?

3. Focus on writing to 1 person at a time. Sometimes people freeze when writing their marketing content because they imagine a sea of 1,000s reading their stuff. That can be nerve-wracking. This image is probably putting a lot of pressure on you to perform, and you might be struggling with words that everyone will like. That’s nearly impossible. You can never please everyone all the time, not even everyone on your mailing list. Just write from your heart straight to your 1 ideal client. Imagine this person in your mind. What do they need to hear most, right now?

4. Lighten up. Remember to have fun. When you enjoy your writing process, your readers will enjoy your content more – it’s totally scientifically proven to be true. I think. Write like you talk, like you’re having a fun conversation about something that makes you passionate. Don’t think about all the horrible things that can happen when you hit “send” and publish your words. No matter what, you will serve someone by sharing and that’s why you’re doing it, right? Ask yourself, “How can this be easy? How can this be fun?”

So I practiced all of these techniques in the past 20 minutes. That’s exactly how long it took me from the start, and now I’m done with this article! I hope you enjoyed it. Let me know what you think  – I welcome positive AND constructive feedback.

By the way, if you’re hungry for more inspiring writing tips, join me for my last teleseminar of 2010, Irresistible Headlines That Sell. This is my most popular tele-event and will give your marketing a super boost for the New Year.

Get your Full Scholarship here =>

http://www.irresistiblewriting.com/headlines

With Guest Author Shawn Driscoll

In a crowded marketplace everyone is looking for a way to get noticed. One of the great paradoxes we’re all living with (and through) is that the more connected we become, the more difficult it is to truly connect with others and be heard.

You could try and get noticed by being louder than others, or by connecting more frequently, but that may push people away rather than draw them in.
Here’s what I think. The best way to stand out is to be you — to find your own Signature approach or way of working (and being) and claim that.

Signature is about fully being yourself and amplifying the elements that make you memorable and distinctive. No marketing tricks or persona’s needed.

Signature is:

1. Claiming your distinctiveness and being willing to show it off a bit
2. Being authentic
3. Being grounded in values that guide you no matter what is going on in the market
4. Expressing your point of view, your creativity, your unique take on life and business
5. Standing confidently and clearly in your message
6. Having a style or approach all your own
7. Being different because you ARE different
8. Creating an experience for your clients, customers, prospects and those who experience your work
9. Taking the lead more often than you follow
10. A willingness to step out of convention and challenge assumptions (especially your own)
11. Making an impact with your gifts, talents and strengths
12. Taking a stand for something of meaning to you and to others
13. Trusting your own wisdom as much as you trust the insight of your mentors and advisers
14. Finally being ok with who you are – and who you aren’t

It may seem like a tall order. At first, it may even feel scarier than trusting the latest marketing trick, right? I don’t intend it to be. In fact, when you finally grasp that all you really have to do is be yourself, you may breathe a sigh of relief!

When you let yourself off the hook about having to ‘get it right’ or do things exactly like others are doing them, you begin to recognize your signature difference. That’s when things get exciting!

Finding your signature difference is about finding the place where what you do and who you are is strong, clear and confident.  That place where you and your market connect on a deep level and clients just ‘know’ you are the one they need to work with.

Here are 5 simple ways to uncover your unique brilliance and find your Signature difference.

1. What is the experience you want your customers, colleagues and others to have when they interact with you and your company?  What words do you want them to use when talking about you and your business?  These can become the “signature” elements you put in place to stand out.

2. Think about the 5 proudest moments in your business life.  What words, phrases, feelings and images come to mind?  Consider how these might showcase the best and brightest about you and your business…and how that might just be your “signature” difference.

3. What compliments do you hear over and over again?  If you don’t do it already, I highly recommend keeping a “fabulous file” to store all the random and not so random feedback, compliments, thank you’s and appreciations you receive.  These are clues to your signature approach and to what people value most in working with and around you.

4. Make a list of the 5 most favorite clients or customers or projects you’ve ever worked with.  What was it about those experiences that made them so memorable for you?  What were the results?  What was unique about these 5?  What was similar?  This is like a little treasure hunt leading you to your signature ‘thing’!

5. Fast forward 3 years.  You’ve achieved more than you could have hoped in the last 3 years.  Your local newspaper is coming to interview you to share your success story.  What have you accomplished? What are you known for?  What are you proudest of?

So think about it.  What does being ‘signature’ mean to you?
About the author:

Shawn Driscoll helps visionary entrepreneurs build successful, high-impact, high-income businesses in a way that’s authentic, distinctive and true to their values.  She guides them to discover their unique Signature Advantage (TM) and become a sought after authority in their market while spending their days doing work they love. Her smart and level-headed style, coupled with a dash of sass, causes Shawn to be a sought-after coach and business consultant to high-achieving entrepreneurs globally. http://tinyurl.com/ideastoincome

It’s 2010 and the business world has gone online. There are fewer and fewer “brick-and-mortar” stores and offices. Instead of driving across town to buy something, you just need to slide your chair over to the computer.

Everything you need is a click away on the Internet. You can find businesses and get to know businesses through their websites. Potential clients find you and make buying decisions about you through your website.

By now you know you how important it is to have a website that represents you in the best possible way – after all, that’s where 1,000s of people are meeting you for the first time.

But are you truly making your website a “hub” for amazing clients? Most entrepreneurs I meet haven’t quite tapped into the power of online marketing to bring in more sales.

More than a virtual business card or brochure, your website is THE place you send all potential clients to start a relationship with you.

Here’s a list of 10 key marketing materials that guide people to your website:

1.    Your business cards
2.    Your email newsletter
3.    Emails you send to your list
4.    Emails other people send for you
5.    The signature on your individual emails
6.    Your Facebook profile and posts
7.    Your Twitter page
8.    Postcards you hand out or mail
9.    Ads in other publications, TV and radio
10.    Your books and e-books

Now, to make your website a truly effective hub, you’ve got to have an opt-in box with an enticing free gift designed to attract your ideal clients. Make sure you ask for your visitor’s name and email address in exchange for the gift.

That way you get to stay in touch with visitors and start ongoing relationships. You don’t want them to leave your site without opting in because chances are they’ll forget about you when they’re ready to buy.

Once they’re on your list, you send them more valuable content, preferably an E-Zine they enjoy. Keep your subscribers happy.

On the Road to Becoming Happy, Paying Clients…

You can put ads in your E-Zine that link back to sales pages so people know how to get more support through your paid products and services. Promotional emails you send to your list should always link back to specific web pages.

When you’ve systematized your marketing like this, you’ll save yourself so much time and email clutter! It’s easier to keep track of people and details, and quickly communicate important information by simply sharing a webpage address.

Now I invite you to ask yourself – is your website truly speaking to your ideal clients? Is it an authentic reflection of you? Does its serve you as an irresistible marketing hub?

If not, I’d love to help. This November, I’m hosting the Website Sales Secrets Writing Retreat where you’ll learn how to make your website a magnet for more clients – so it becomes a 24-hour-a-day sales “person” that does a lot of the work for you.

To learn more about the retreat (coming up soon!) listen to a recording of my teleseminar, “7 Strategies for a Sales Page That Converts – Without the Hype.”

Recording and juicy details here => http://www.irresistiblewriting.com/7strategies

This is the 3rd and final part of my Authentic Sales Page Article Series.

Even if you think sales pages are too long, hypey, boring, ugly or a pain in the you-know-what, they are essential for selling online.

You’ve probably bought something from a sales page – so we know they work!

But they don’t have to be pushy or fake to convert paying clients, and you don’t have to settle with a writing system that makes you feel uncomfortable.

You should be proud to share your website and make it a true reflection of your value. In this article, I show you some tips for writing AUTHENTIC content that inspires your website visitors to become happy, paying clients.

Here are 2 hot tips to follow when writing your sales page:

#1 – Share your vulnerability through your personal story

People buy from people and you want your potential clients to know and trust you. As in all relationships, part of building trust is revealing yourself and showing your vulnerability.

This part scares some entrepreneurs – that’s understandable. No, you don’t have to reveal extremely personal details that make you feel unsafe. For example, if you just found out your partner had an affair and you’re really upset, you don’t have to share this on your website!

But you also don’t have to portray a perfect “she’s got it all together” image in your marketing. It’s less believable and can make people feel intimidated by you.

One way to be vulnerable is to share how you struggle or used to struggle with some of the same problems your clients are dealing with. You can relate to them, and they develop a strong bond with you through your common experiences.

In my story on my website, I share how I got really sick and couldn’t keep up the exhausting demands of my job. I wanted to create a new, more lucrative and leveraged lifestyle with my business.

I also share how I used to publish front-page cover stories for 100,000’s of readers as an investigative journalist. While this is part of my past, it helps build my credibility as the irresistible writing mentor.

So being transparent helps your potential clients feel closer to you, an essential step in boosting your sales with trust and integrity.

#2 – Increase the perceived value of your offering

Value is all about perception. Your services are worth as much as you say they are – and your clients will believe you based on your confidence in this value and the way you represent it with your words.

Value can also be represented through graphic design, photos, and the overall quality of your image.

It’s really important to pay attention to the perception you create with your website. If you “winged it” with your content and your writing is kind of dull or (worse) ridden with grammatical errors, your potential clients may not believe your services are worth very much.

Content, I must say, is one of the most commonly overlooked parts of the website. I’ve seen people spend over $5,000 on a site with bells and whistles that won’t help their marketing – but get no help with their content, the part that actually sells.

Your words are what inspire action on your website and if you’re not a trained copywriter for Internet marketing, I highly recommend you take a course designed for entrepreneurs. It’s just as essential as hiring a great graphic designer to make your site look amazing.

Looks alone won’t sell – you need the irresistible words!

By the way, I’d love to invite you to my NEW teleseminar, 7 Strategies for a Sales Page That Converts – Without the Hype. You get a Full Scholarship so you can start boosting the value and success of your website.

Save your spot here => http://www.irresistiblewriting.com/7strategies

There’s a funny controversy about sales pages, those long websites with order forms at the bottom.

Some entrepreneurs don’t like them, think they’re ugly and are resistant to using them. Some entrepreneurs use sales pages but still feel conflicted about them and don’t enjoy writing them.

And…pretty much every business owner I’ve ever met has bought something from a sales page.

So, we know they work!

As I mentioned in Part 1 of this article series, sales pages are there to help you create trusting relationships with your ideal clients online. When you know how to write one well, you can transform your readers into happy clients who say YES with their money.

The results can be huge.

I was inspired to share these tips to show you the deeper heart of sales pages. Once you understand how and why they work, you can bring out your own authentic writing voice and feel confident about what you’re sharing online.

Here are 2 hot tips to follow when writing your sales page:

#1 Awaken their pains and make their problems really obvious.

Everyone makes buying decisions based on priorities. Urgent problems that need to be solved shoot to the top of the list. People spend their money on relieving pain and getting rid of something that’s negatively disrupting their life.

For example, I go to the chiropractor when my back hurts. I don’t think about the chiropractor when I feel fine. I recently bought a consulting package with a nutritionist because I got to the end of my rope with low-energy mornings. The problem started to impact my business.

The point is, I probably could have benefitted from seeing my nutritionist years ago, but I didn’t make it a priority, primarily because the pain wasn’t bad enough. The issue became most urgent when I saw more clearly how it was impacting the bottom line in my business.

So think about the problems you solve for your ideal clients. What are the negative impacts? What does it feel like?

How can you remind your potential clients of the pain? Help them see it should be a priority for them to address now, not later.

When you do this with irresistible writing that really gets to the heart of your ideal clients, they’ll see your value and want to invest with you!

#2 Make your potential clients feel safe with a guarantee.

A guarantee shows your confidence and faith in the quality of your product or program. It helps your potential buyers feel confident about clicking on that order button.

There are many different types of guarantees – they don’t all have to offer 100% money back if you’re not satisfied, etc. But you need some kind of guarantee if you want to attract orders online.

Many entrepreneurs wonder if people will take advantage of the guarantee. The good news is, if you’re accurately representing your product and its quality, most buyers will not ask for a refund.

A very small percentage of people may take you up on the guarantee, but that amount will be greatly outweighed by the increased sales you have because people feel safe doing business with you.

I use a partial guarantee model for my 5-week virtual program, Irresistible Websites That Sell. You can come to the first 2 webinars risk-free. By the end of the 2nd class, if you decide the course is not the right fit for you, you can request a full refund.

This model has worked well for me, and 90%+ of my clients who are the best fit stay in the program and love it.

***Stay tuned for part 3 of this article series on how to write an authentic sales page that converts.

I share more about irresistible writing for the #1 most important part of your website in my teleseminar, Irresistible Headlines That Sell.

Get your Full Scholarship here => http://www.irresistiblewriting.com/headlineswithsharla

Have you ever been on one of those long web pages full of hypey text screaming at you to buy something?

Do feel uncomfortable and suspicious when you’re reading these sales pages? Do you wonder if they’re real and who’s behind them?

As a conscious entrepreneur, you certainly don’t want your website to come off as slimy or pushy.

And yet…you want to sell your products and programs online with a website that works! You want the joy of waking up to online orders in your email inbox.

The truth is, these long pages work. That’s why so many people use them successfully.

And the good news is, you can write an effective, compelling sales page without being hypey. I teach a system to write irresistible, authentic website content that sells, so you can get great results AND feel confident about your marketing.

Essentially, your sales page is a golden opportunity for you to create a trusting relationship with your ideal clients online. When you know how to write one well, you can transform your readers into happy clients who say YES with their money.

Here are 2 hot tips to follow when writing your sales page:

#1 Include specific results your potential clients want. These are real-life details people in your market dream about. Ways they could be or things they could experience if only they had the right solution – potentially what you offer.

The important thing to remember – be specific. Vague words and broad promises arouse suspicion. They’re not hot or irresistible, and they’re easy to ignore. A lot of poorly written sales pages rely on hype and exaggeration because they’re not communicating clear, tangible, specific results that are possible.

Here are some examples of vague promises to avoid: live the life of your dreams, get healthy, transform your relationships, make more money, take your business to the next level, love your life, end your pain, do what you want, love yourself, become a cash-sucking machine, etc.

Instead, ask your ideal clients what these results would look like, with more specific context. Paint a picture with words. What kind of relationship do they want and how does it feel?

How much more money do they want to make, in how much time, and why?

#2 Share real, believable success stories. Your client testimonials are one of the most important and persuasive elements on your sales page. What other people say about you is proof that what you offer works – that’s actually more important than what you say in your own writing.

Make sure your client success stories are thorough and give specific details. Try to provide as much identifying information about your clients as possible: full name, photo, where they’re from, professional title, website address, etc.

Avoid testimonials that say a lot about how nice you are and how great it is working with your business. Readers don’t care so much about the process. They want to know about the results you help people get! There’s that word again – results, results, results.

***Stay tuned for parts 2 and 3 of this article series on how to write an authentic sales page that converts.

I share more about irresistible writing for the top most important element on your website in my upcoming teleseminar, Irresistible Headlines That Sell.

Get your Full Scholarship here => http://www.irresistibleheadlinesthatsell.com

Just 3 years ago, I had no idea I’d be running a multiple 6-figure business from my home in the gorgeous Santa Cruz Mountains. I had no idea I’d be working less than my full-time job, doing what I love, and celebrating more success than I ever thought possible.

There I was, running around as an investigative journalist, digging up exciting stories about political scandals and environmental dangers. I wrote front-page cover stories for hundreds of thousands of readers. I thought it was my dream career.

But the fun and inspiration started to fade. I got exhausted from the constant deadlines and high-stress work. I would collapse on my couch in the evenings after a long day…no energy left for enjoying my personal life.

“Then I had a huge wake-up call…”

I discovered I have a serious liver illness and needed to make some big lifestyle changes. I couldn’t keep working so hard.

One day I was at my wits end, feeling so frustrated and confused about what to do. I was on my yoga mat in the “downward dog” pose, praying for some guidance and clarity.

Then a message came to me, strong and clear, “You don’t have to be a journalist anymore. Go take a medical leave and find a new career.”

“The idea was scary but freeing…I suddenly felt lighter and more hopeful.”

A few months after that (this was early 2007), I found myself at a business seminar that changed everything. I realized I could create a lifestyle I love, on my own terms, and share my expertise to help more people in a profound way.

So I quit my job and made a huge investment in a business training program – a wild move that took a lot of faith in myself.

Every year since then I have doubled my income. I’ve helped over 1,000 entrepreneurs boost their marketing results with irresistible writing. I get to work with amazing clients who inspire me.

And my health has dramatically improved since I created a nurturing lifestyle without a stressful commute or schedule. I’m constantly implementing business strategies that help me grow my income while working less.

Do you like this story so far?

Do you feel like you know me a little better after reading about my big life change and why I’m here to support you?

I hope so. I tell this story in most of my marketing – my website, speaking, teleseminars. It’s a really powerful way to build connection with my audience and readers because they can relate to some of my experiences and feelings.

Telling your story is one of the most powerful marketing tools you have. It’s where your personality and authenticity shine, why your potential clients may choose YOU over your competition. They get to know your unique energy, and they want what you have to offer because they feel connected to you.

Your story also builds trust and credibility. It’s a chance for you to show the highlights of your background that make you an expert.

Here are 2 hot tips to make your story more powerful in your marketing:

1. Focus on one 1 major turning point in your life. Is there a moment when you made the kind of big shift your clients want or dream of? For example, if you help people make the transition from employee to business owner, what was it like for you to make that leap yourself?
2. Be vulnerable. Don’t be afraid to describe the pain, frustration or fear you experienced before you made a positive change. Sharing your human side helps your potential clients trust you – they respect your transparency.

I share more about attracting your ideal clients in my teleseminar, Irresistible Headlines That Sell. To learn more and reserve your Full Scholarship, go to: http://www.irresistiblewriting.com/headlines

It’s all about perception. The “sizzle” in your website content is actually the emotional response your reader has. They feel it like a tingle or warmth in their heart or belly.

Your words have an impact. They really do, if they’re written in an irresistible way for the right people, your ideal clients.

In Part 1, you learned about the TSSS test to make your marketing materials truly magnetic. T stands for “thorough” and the 1st S stands for “sensual.” If you want to read more about Part 1, go to my blog:http://www.irresistiblewriting.com/blog

So now on to the last 2 S’s and what they mean for the success of your website content…

S = Specific

One the most common mistakes I see on websites and emails is vague writing that does NOT inspire any specific feelings or images. Big words that gloss over the details aren’t hot.

Just notice your response to non-specific writing, even if it’s perfectly fine grammatically. Does it make you excited?

Chances are, it doesn’t. On some level you may agree with or understand what the author is communicating, but without specifics you can’t feel the message very strongly.

And if you don’t feel it strongly, you’re not likely to take action – whether that means entering your name and email address for a free gift or clicking on the order button to buy a product or program.

So to make your writing more irresistible, you must use specific words. Words that reveal exactly what you REALLY mean. Real-life examples that people can relate to and see in their minds like movie clips.

Then your readers will “get you” and become hungry for more. They’ll respond to you and that means your list and sales will grow.

Here are some examples of specific writing:

“I recently brought in $29,000 from online sales in just 25 days…without ever leaving my comfy cottage in the woods.”

This is a line from my sales letter. Notice how the numbers give you an exact picture of the results, instead of just saying I made more money fast. I also decided to write “comfy cottage in the woods” instead of the less specific “home” because the real details create a stronger feeling of relaxation and convenience.

“How I DOUBLED my energy – all naturally – and lost those last 20 pounds for good…”

This example is from a website written by my client, Rose Cole. She also used numbers to describe her specific results. Notice how she wrote “for good” to indicate long-lasting weight loss that people crave.

S = Succinct

I’ll make this section fairly short and to the point to demonstrate what “succinct” means.

Succinct is getting your message across with the fewest words possible. Of course, you still want complete sentences and smooth writing.

And succinct doesn’t always mean “short.” You have to use enough words to communicate clearly and be thorough.

The problem is, when your sentences are long and you write too much to explain one thing, you risk losing your reader’s attention. The longer it takes someone to read your material and understand the most important points, the more likely they will leave your website without finishing.

One big reason people scroll through your content quickly is because it’s too wordy and looks too difficult to read. A common mistake is to bury your most powerful words among many unnecessary words that clutter your sentences.

It’s kind of like having a messy desk where you can’t find anything!

So being succinct makes your message clearer, crisper and more powerful. It takes much less time for your readers to “get it” and that’s especially important online. You have less than 1 second to make a great first impression on your website visitors before they decide to stay or go.

Hot tip: In the beginning, let your writing flow and don’t worry about being succinct or you might get a block. After you’ve finished a first draft, then you can start editing. Ask yourself, can I say the same thing with fewer words? What can I cut? Comb through each sentence with these questions and watch your writing get hotter.

I share more about being succinct and specific in my teleseminar, Irresistible Headlines That Sell. To learn more and reserve your spot, go to: http://www.irresistiblewriting.com/headlines

Imagine your writing being so hot and irresistible…you just can’t help but lick your finger, touch your computer screen, and hear it sizzle!

To get there, you need to put your content through the TSSS test (go ahead, make the snaky sound with your mouth). These are the top 4 steps to make your marketing truly MAGNETIC so you can easily attract your ideal clients.

I’m revealing Part 1 today. Stay tuned for Part 2 in a few weeks!

T = Thorough

I often hear people complain about websites they think are “too long.” I understand – you don’t want your business to look cheesy or “over the top.”

So I’m curious, what results are you getting with your website? If you’re constantly inundated with new subscribers and sales online, then by all means keep doing what you’re doing because it’s working.

But if you’re looking to boost your online success – are you open to doing things differently?

Here’s the thing, the sheer length of your web pages isn’t really what matters. It’s more about the quality of your content. If you’re able to draw in your ideal clients with the right words, they won’t want to stop reading!

And if you want people to make a buying decision online, without talking to you or your sales representative, you need to give them enough information! Your website is not the place to be mysterious or leave people with unanswered questions.

If they’re confused or incomplete, your website visitors will leave without doing anything. They’ll miss out on getting the support they need and you’ll lose a client, all because you were shy about making your web pages “too long.”

So my recommendation is, be thorough. Take the time to find out everything your potential clients need to know so they can click on that order button, pull out their wallet and say YES with their money.

Hot Tip: What are the most common questions or concerns potential clients have about your product, program or service? Brainstorm a list, answer them like you would in a sales conversation, and post them on your website.

S = Sensual

Have you ever read something that made you feel a tingle in your gut? That made you more aware of the blood pulsing in your veins?

100’s of people have asked me to review their writing so I can help them make it more irresistible. 99% of the time their content is low on sizzle because it’s not sensual. Even if it follows the right format, it doesn’t captivate readers if it doesn’t make them FEEL.

This is why you can look at a perfectly well-written website and click away after just a few seconds. The content is fine but it doesn’t keep your attention…after all there’s email, Facebook, Google, lunch, kids, meetings, and a million other things competing for your time.

Sensual writing connects people to their body and emotions. It uses specific words that remind them of the pains they want relief from and the pleasures they crave.

Here are some examples of phrases my clients have written…

Eliminate your back pain and sit in exquisite comfort

Jumpstart your tired body and clear your foggy brain

Are you fed up with settling for less and doubting yourself?

Transform your body so you can feel lighter and sexier

Are you afraid you’ll end up lonely and unloved?

Did your heart or gut respond to any of these words?

“Notice how you feel in your body because that’s a great sign the content is having a strong impact.”

Even if your product or service doesn’t involve results directly related to the body, you can still find sensual words that inspire your potential clients.

Hot Tip: Choose a few of your clients and ask them what pains they experienced before they started working with you. Be curious and encourage them to give you specific words. Then ask them what pleasures they’re enjoying because of your work or what pleasures they’re looking forward to. Get as many details as you can!

Stay tuned for Part 2 of my TSSS hot copy test in the next Irresistible Writing E-Zine.

And be sure to grab your full scholarship to my new teleseminar, Irresistible Headlines That Sell. I’m going to give you the scoop on the most important part of any marketing material you ever write.

To learn more and reserve your spot, visit http://www.irresistiblewriting.com/headlines